Sundance Channel President & CEO Larry Aidem stops by to herald the launch of Robert Redford’s "The Green", the first network television series devoted exclusively to environmental issues: "We’ve never been a channel that was overly concerned with style. A lot
of the folks you’re going to see are people who have enormous
credibility in this space, who really know what they’re talking about,
and are there because of that, not because they’re good-looking
With the couch serving as some Americans’ natural habitat, we’re thrilled to see the always top-quality Sundance team (now including our Treehugger buddy Simran Sethi) put together a series that will engage viewers in the joys outside their window, the wisdom of owning that car in their driveway, and the chemicals that could be in that couch that they’re sitting in.
PART ONE (11 min) PART TWO (7 min)