Gil Friend, of Natural Logic, discusses how to “measure what matters” and gives us a sneak preview of his forthcoming book, The Truth About Green Business.
LISTEN (9 min)
See also his blog
Tag Archives: Gil Friend
Gil Friend of Natural Logic about how to “measure what matters”
- Friday, 27 March 2009 15:34
- Written by Betsy Rosenberg
- 0 Comments
Gil Friend at Capitalism 3.0
- Tuesday, 06 February 2007 20:18
- Written by William Craven
- 0 Comments
How can the economy serve us, rather than us serving the economy, as we have done ever more desperately for the last twenty years. Last week the Commonwealth Club in San Francisco hosted a forum entitled Capitalism 3.0 on the very question.
We caught up with Gil Friend, President and CEO of Naturalogic "Strategic Advisors to a Sustainable Economy" about the current supply of good ideas and consumer’s demand for them. LISTEN (11 min)