CEO of Natural Capitalism Solutions and co-founder of the Rocky Mountain Institute, Hunter Lovins sits down with Betsy to talk about writing Climate Protection Manuals for cities, Richard Branson’s $25  million challenge, and how the business case for climate change is simply a matter of supply and demand: "There’s so much money to be made and saved through behaving responsibly towards the planet, that business is now one of the leading exponents of sustainability. This is no longer philanthropy, or environmental activism. This is good business."
PART ONE (11 min) PART TWO (7 min)