Hunter Lovins explains how environmentalists have failed to frame their communication in an effective and attractive way. The green solutions she proposes create jobs and are highly profitable: they are the best (and only) way out of the present problems. Prosperity is on our side so let us not focus on doom and gloom that shuts down most people. She gives concrete examples in her upcoming (April 2011) book: Climate capitalism
Betsy Rosenberg
Hunter Lovins: green solutions create jobs and are highly profitable
- Wednesday, 24 November 2010 14:50