If a tree falls to make some paper, and then that paper is recycled for the 12 million copy initial run of the new Harry Potter book, has that tree martyred itself for other trees and millions of Harry Potter fanatics worldwide? Liza Murphy, Senior Manager for Market Development with the Rainforest Alliance says….well, she doesn’t answer that question, but she breaks down how Rainforest Alliance and Scholastic Book pulled off this magic trick, and set the standard for how all books should be made. LISTEN (8 min)