Advertising veteran Bob Kantor of the Hanger Network used his experience and his ingenuity to fill the needs that he saw in the marketplace: the need for new marketing opportunities and the problem of all the energy extracted from making wire hangers, and the 3.5 billion of them that end up in landfills. The result of his brainstorming? 100% recycled paper hangers that he promises are stronger and more durable than the wire ones in your closet. And selling adspace on them has made them profitable. LISTEN (10 min)