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On The Green Front program for March 12

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The Green Lining

Betsy-obama

Inauguration Eve in DC – Showing my tag which reads:
Black Is The New Green!

2009 is off to a roller coaster start.
For me, and millions of Americans, it kicked off January 20th in Washington
on a cold but clear D.C. day. 

Flying into the nation's capitol for 26
hours of  witnessing history, and attending Al Gore's Green Ball (see photo of "New Arrival"
poster
at the National Portrait Gallery), was an absolute thrill.

But the high, and the honeymoon, did
not last long as we've dipped deeper into financial gloom. The malls
are quiet, foreclosure and bankruptcy lawyers are busy, and the banks
suddenly need our help (and I thought all those bounced check fees were
enough!).

So just when we finally get a President who never misses
an opportunity to talk about renewable energy, who has broken color
barriers, and who gets "green", we're all struggling to stay
out of the red! But the green lining in the black cloud is the swift
shift into downwardly mobile gear.

Simplifying, saving, and a
back-to-basics approach that would have seemed unthinkable even a year
ago, is the new Zeitgeist. For the first time in America, bigger is
not better and shopping as a national pastime is at least for now, a
thing of the past.

This is the type of tipping point that’s
hard to imagine, and harder to predict.  The confluence of events
shifting global financial markets, altering the energy landscape and
changing personal habits, seemingly overnight, is rapid and rough enough
to make Malcolm Gladwell’s head spin!

So what do we now? Hold our breath?
Wait for the other shoe to drop?

Well, at least we’re not being told
to just go shopping, although the closing of wallets is part of the
problem…and part of the solution.

Construction is down and home sales
are declining meaning far fewer Americans are buying new furniture,
window treatments and appliances. Even renovation projects have been
put on hold faster than customer service can say “just a moment”.

Challenging and painful as the economic
downturn is to millions of Americans, the flip side of that coin is
less stuff is being consumed, constructed and commissioned and that’s
easier on our environment.

It’s too bad that it takes something
like this perfect storm of events to

get us, cold turkey, off our addiction
to shopping,  schlepping and spending. But since it has,
let’s look at the bright side.

Our appetites for bingeing are at least
temporarily curbed and our tendencies to overeat, drink and spend are
tempered by the sobering reality that this is not just a momentary blip.
The financial gurus tell us we’re in for a spell of economic
turbulence that may be long enough to make us stop, look in the mirror,
think and hopefully, make a mid-course correction in the American Dream
of bigger, better, badder, and at any cost.

As James Kunstler wrote in a recent
article entitled “Poverty Of  Imagination"
:

Peak energy has combined with the diminishing returns of over-investments
in complexity to pull the “kill switch” on our vaunted “way of
life” – the set of arrangements that we won't apologize for or negotiate.
So, the big question before the nation is: do we try to restart the
whole smoking, creaking hopeless, futureless machine? Or do we start
behaving differently?”
 

It is with that hope for a new safer,
saner and more sustainable way of living, that I invite you to join
me On The Green Front
for conversations that inform, inspire, and just might
help turn this sinking ship around.

Last week's program featured Jennifer
Gray
, co-founder of Transition Towns in America,
an informed and integrated approach to addressing climate change, peak
oil and need for community.  Find out why this movement has taken
off in the U.K, and is taking hold in the U.S. 

We also met Rob Wheeler, founder
of Campaign For A Sustainable America
and learned why his project made the Top Ten list with voters at change.org

For more great conversations
about conservation, I hope to “see” you on the internet, Thursdays
at 1pm pst and archived at voiceamerica.com’s Green Talk Channel.

The Green Lining

Betsy-obama

Inauguration Eve in DC – Showing my tag which reads:
Black Is The New Green!

2009 is off to a roller coaster start.
For me, and millions of Americans, it kicked off January 20th in Washington
on a cold but clear D.C. day. 

Flying into the nation's capitol for 26
hours of  witnessing history, and attending Al Gore's Green Ball (see photo of "New Arrival"
poster
at the National Portrait Gallery), was an absolute thrill.

But the high, and the honeymoon, did
not last long as we've dipped deeper into financial gloom. The malls
are quiet, foreclosure and bankruptcy lawyers are busy, and the banks
suddenly need our help (and I thought all those bounced check fees were
enough!).

So just when we finally get a President who never misses
an opportunity to talk about renewable energy, who has broken color
barriers, and who gets "green", we're all struggling to stay
out of the red! But the green lining in the black cloud is the swift
shift into downwardly mobile gear.

Simplifying, saving, and a
back-to-basics approach that would have seemed unthinkable even a year
ago, is the new Zeitgeist. For the first time in America, bigger is
not better and shopping as a national pastime is at least for now, a
thing of the past.

This is the type of tipping point that’s
hard to imagine, and harder to predict.  The confluence of events
shifting global financial markets, altering the energy landscape and
changing personal habits, seemingly overnight, is rapid and rough enough
to make Malcolm Gladwell’s head spin!

So what do we now? Hold our breath?
Wait for the other shoe to drop?

Well, at least we’re not being told
to just go shopping, although the closing of wallets is part of the
problem…and part of the solution.

Construction is down and home sales
are declining meaning far fewer Americans are buying new furniture,
window treatments and appliances. Even renovation projects have been
put on hold faster than customer service can say “just a moment”.

Challenging and painful as the economic
downturn is to millions of Americans, the flip side of that coin is
less stuff is being consumed, constructed and commissioned and that’s
easier on our environment.

It’s too bad that it takes something
like this perfect storm of events to

get us, cold turkey, off our addiction
to shopping,  schlepping and spending. But since it has,
let’s look at the bright side.

Our appetites for bingeing are at least
temporarily curbed and our tendencies to overeat, drink and spend are
tempered by the sobering reality that this is not just a momentary blip.
The financial gurus tell us we’re in for a spell of economic
turbulence that may be long enough to make us stop, look in the mirror,
think and hopefully, make a mid-course correction in the American Dream
of bigger, better, badder, and at any cost.

As James Kunstler wrote in a recent
article entitled “Poverty Of  Imagination"
:

Peak energy has combined with the diminishing returns of over-investments
in complexity to pull the “kill switch” on our vaunted “way of
life” – the set of arrangements that we won't apologize for or negotiate.
So, the big question before the nation is: do we try to restart the
whole smoking, creaking hopeless, futureless machine? Or do we start
behaving differently?”
 

It is with that hope for a new safer,
saner and more sustainable way of living, that I invite you to join
me On The Green Front
for conversations that inform, inspire, and just might
help turn this sinking ship around.

Last week's program featured Jennifer
Gray
, co-founder of Transition Towns in America,
an informed and integrated approach to addressing climate change, peak
oil and need for community.  Find out why this movement has taken
off in the U.K, and is taking hold in the U.S. 

We also met Rob Wheeler, founder
of Campaign For A Sustainable America
and learned why his project made the Top Ten list with voters at change.org

For more great conversations
about conservation, I hope to “see” you on the internet, Thursdays
at 1pm pst and archived at voiceamerica.com’s Green Talk Channel.  

Every Thursday @ 1 PM Pacific Time and 4 PM East

On the Green Talk Network, 55 minutes.

On The Green Front

Rosenberg-Banner
Betsy on Voice America's Green Talk Network and the new On The Green Front Blog.

GREEN MEDIA TRAILBLAZER BETSY ROSENBERG RETURNS TO THE AIRWAVES WITH ON THE GREEN FRONT

ON VOICEAMERICA INTERNET RADIO

After a nearly two-year hiatus to “recharge”, “refuel” and “refresh” her decade-long quest to bring green content into the mainstream media, eco-pioneer Betsy Rosenberg is back with a new call-in radio talk show.

On the Green Front with Betsy Rosenberg airs on Voice America’s Green Talk Network today, and every Thursday, at 1:00 p.m. pacific and 4pm east at www.voiceamerica.com (type “Betsy Rosenberg” in the search engine) and /or http://tinyurl.com/bfwhje (direct link).

The program is archived at www.greentalknetwork.com and will soon be available with downloadable podcasts on demand from itunes.

Betsy Rosenberg is an award-winning news reporter, anchor, green radio host and environmental advocate. A 25-year broadcast veteran, Betsy's groundbreaking program, EcoTalk on AirAmerica, was the first green show in the country to air daily, focusing exclusively on environmental issues from the science of climate change, to peak oil, to endangered oceans and species, waste, fuel efficiency and beyond.

Her focus has always been on how these challenges impact humans and how we must all become the solution if we’re to survive, and thrive, on this planet. She has interviewed nearly everyone in the green forefront, from Al Gore to Robert Kennedy Jr. and so many others – including Van Jones, Bill McKibben, Gov. Brian Schweitzer, Dr. Jim Hansen and Richard Louv – only now attracting attention from mainstream media.

Betsy has also been a keynote speaker, featured presenter, panelist and moderator at many green conferences around the nation and has been a regular guest on local and national television shows including CNN Headline News and Fox's "Hannity and Colmes."

Betsy was also years ahead of the curve with her gas-roots campaign, Don’t Be Fueled! a national campaign aimed at increasing supply and demand for more fuel efficient vehicles. In addition to producing Green-To-Go radio features (quick tips, lasting impact!), Betsy is a graduate of The Climate Project, Al Gore’s training program designed to better educate the public about climate change. In addition to being a wife, mother, and volunteer with the Marin-based EcoMoms Alliance, Betsy travels and speaks across the country to help raise America’s Eco-IQ by connecting the dots with her unique ability to inform, humor, and inspire.

Ms. Rosenberg is proud to welcome her charter sponsors for the debut of the new program:

Sustainable Life Media, Clorox’s Green Works and Mighty Leaf Tea.

Betsy will also be partnering with Rob Wheeler of the Citizens Network for Sustainable Development, which was recently voted one of the Top Ten Projects on Change.org and communications specialist and author John Marshal Roberts, author of Igniting Inspiration, a persuasion manual for visionaries.

Betsy looks forward to seeing and hearing you On the Green Front on Voice America!

FOR MORE INFORMATION, SAMPLES OR TO SPEAK WITH BETSY ROSENBERG,

PLEASE CONTACT

LEA SASLAV AT LS PUBLICITY ASSOCIATES

Email: leasaslav1@yahoo.com

Phone: 415.235.6149 and 415.717.4183

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